How to get cleaning clients

1. Decide your area and your ideal customer

Pick a tight area — a few postcodes you can travel between quickly. Customers close together mean less unpaid travel, and word of mouth spreads faster in one neighbourhood than across a city.

Decide who you want: busy working households wanting a weekly clean, older people wanting help at home, or landlords and tenants needing end-of-tenancy cleans. It shapes where you look and what you say.

2. Start with people who already know you

Your first ten customers usually come from people who already trust you. Tell friends, family, neighbours and former colleagues that you have started, what you offer, your area and your price. Ask them to pass it on.

3. Post in local community groups

Local social media and neighbourhood groups are full of people asking for cleaner recommendations. When you post:

• Use a friendly photo of yourself — people are letting you into their home
• Say exactly which areas you cover and what you charge
• Mention your insurance and DBS check
• Reply quickly — the first good reply often wins the job

Check each group’s rules on business posts first. And only send marketing messages to people who have agreed to hear from you.

4. List your services on Holler

Holler is a UK app where customers book local cleaners. Listing is free: you set your services, prices, hours and area, and customers near you see your profile, prices and reviews. They pay in the app when they book, and you are paid to your bank through Stripe after the job is done — no invoices and no chasing.

There is no subscription and no lead fee, just a flat commission on completed jobs. Upload your insurance and DBS for a verified badge. Holler is opening area by area across the UK. See how Holler works for businesses, or compare it with paying for leads.

5. Turn one-off cleans into regular bookings

A regular weekly or fortnightly customer is worth far more than a one-off. At the end of a first clean, ask: “Would you like me to come back every week or every fortnight?” Offer a set day and time so it becomes part of their routine.

• Be reliable — turning up when you said is the biggest reason customers stay
• Leave the home the same way every time, so they notice when you have been
• Let them know early if you are ill or away, and offer another slot

6. Ask every happy customer for a review

New customers read reviews before they book. Ask at the moment the customer is happiest — just after they see the finished clean. On Holler, ratings only come from real completed bookings, so every one counts. More tips in how to get more reviews.

7. Make referrals easy

Happy customers recommend cleaners to their friends and neighbours — but only if they remember to. Ask directly: “If you know anyone nearby who needs a cleaner, I have space on Tuesdays.” A specific day sounds more real than “I’m looking for work”.

Some cleaners offer a small thank-you, like a discount on the next clean, for each referral that books.

Questions people ask

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